The key is to effectively gauge exactly how much CBD oil it takes to start managing your pain. If you start off right away with a maximum dose of a 600 mg tincture, you will have no idea how much of the product it actually took to treat your condition, and how much you wasted (this is also important because you do not want to exceed dosage and end up developing a tolerance to the active cannabinoids).
Your body is checking if you need water, food, or rest, if your hormone levels are right, and if everything in your cells and bloodstream are stable. Its goals is to keep everything at a normal range. For example, if it’s hot outside, it helps you cool down through sweating. If you need fuel, it makes your stomach growl to urge you to eat. It accomplishes these things with the help of two cannabinoid receptors, CB1 and CB2.
Formulation strength is where you'll notice the biggest misalignment between price point and customer interest. You'll find companies offering 2000 mg or 3000 mg formulas. Not many people are buying these. Instead, they choose formulations that are less potent, less expensive, yet still effective. For most retailers, it makes sense to focus in on these products.
Full-spectrum: If you're going to represent a CBD brand, it should be a brand that is full-spectrum. Unlike CBD isolates, full-spectrum CBD products contain a wide variety of beneficial cannabinoids, vitamins, minerals, fatty acids, protein, chlorophyll, terpenes, flavonoids, and fiber that, when combined, produce enhanced results (also known as the entourage effect). A 2015 study entitled “Overcoming the Bell-Shaped Dose-Response of Cannabidiol by Using Cannabis Extract Enriched in Cannabidiol" found that full-spectrum CBD was more effective than isolates in treating inflammatory conditions. Choosing a full-spectrum product gives your customers better results. It's that simple.
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