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Formulation strength is where you'll notice the biggest misalignment between price point and customer interest. You'll find companies offering 2000 mg or 3000 mg formulas. Not many people are buying these. Instead, they choose formulations that are less potent, less expensive, yet still effective. For most retailers, it makes sense to focus in on these products.
As the CBD market continues to explode, it's likely that the number of irreputable wholesale CBD businesses and products will also rise. Fret not. A small amount of research can go a long way in helping you choose the right partner for your establishment. Use these five keys as a guide to finding the partners and products that will enrich your business and improve your customer's lives.